Birmingham Bullring, one of Birmingham’s most popular shopping destinations has welcomed a host of new brands throughout 2026, with even more shops and experiences arriving soon. From fashion and beauty to sportswear and food, there are plenty of reasons to make a shopping trip to Bullring part of your next Birmingham city break.
So, what’s new at Birmingham Bullring? Here are some of the latest openings and new arrivals to look out for.
New Balance
Sportswear fans have a new reason to visit Bullring with the arrival of New Balance.
Located on the Upper Level, the new store brings the brand’s popular range of trainers, performance footwear and sportswear to Birmingham city centre. Whether you’re looking for your next pair of running shoes or simply want to add a new pair of trainers to your wardrobe, there’s plenty to browse.
The store also offers a 3D foot scanner for adults and children, helping shoppers find the right fit based on their foot size, width and instep.
Subdued
Looking for something new for your wardrobe? Italian fashion brand Subdued arrived at Bullring in spring 2026.
The brand is particularly known for its fashion aimed at younger shoppers, with collections featuring denim, linen, matching sets and trend-led pieces. Its arrival adds another contemporary fashion option to Bullring’s already extensive collection of high-street and international brands.
Trailberg
Another recent fashion arrival is Trailberg, a Manchester-born menswear brand specialising in clothing inspired by mountain running and outdoor performance.
The Bullring store opened on the lower ground floor in April 2026, taking over the former Three unit near Marks & Spencer. Its collections include T-shirts, hoodies, coats, windbreakers, shorts and accessories designed with movement and durability in mind.
Disney Store arrives at Selfridges
For Disney fans, one of the biggest new additions to Birmingham Bullring this year is the return of the Disney Store.
Now open inside Selfridges Birmingham, the new store officially welcomed shoppers in July 2026, bringing an immersive Disney shopping experience back to the city centre. Located on Level 1 of Selfridges, it offers a wide selection of official Disney, Pixar, MARVEL and Star Wars merchandise.
Expect everything from character plush toys and clothing to accessories, stationery, collectibles and dress-up collections. There are also exclusive products available at the Birmingham store, including limited-edition Winnie the Pooh pins and selected Disney Parks merchandise.
Whether you’re shopping for little ones, looking for a Disney-inspired gift or simply can’t resist a pair of Mickey Mouse ears, the new store is another reason to add Bullring to your Birmingham itinerary.
You’ll find the Disney Store at Selfridges Birmingham, The Bullring, Upper Mall, just a short walk from both Birmingham New Street and Moor Street stations.
Moida K-Beauty
K-beauty continues to make its mark on Birmingham, with Moida K-Beauty joining Bullring’s beauty offering.
The store brings Korean skincare, makeup, haircare and bodycare to shoppers, making it a useful stop if you’re looking to discover new beauty brands or refresh your skincare routine.
It also joins Bullring’s existing Korean beauty offering, including PURESEOUL and Korean brands available through major beauty retailers.
Edikted is coming to Bullring
And there’s more to come.
Edikted is set to open its second UK store in Birmingham this Autumn. The Birmingham location will be the brand’s first UK store outside London.
Known for its Gen-Z-focused womenswear and streetwear-inspired designs, Edikted will bring another new name to Bullring’s fashion line-up.
So, if you’re planning an autumn shopping trip to Birmingham, keep an eye out for its opening.
More new openings on the way
Edikted isn’t the only new arrival on the horizon.
Upcoming additions across Bullring and Grand Central include Bunsik, a Korean street food brand, as well as Ready, Steady, Bake It, a baking experience coming to Link Street. There is also a new jewellery kiosk from Gioia outside Coach on the Upper Level.
Meanwhile, Bullring has also been welcoming new brands and refurbishments as it continues to evolve its shopping and leisure offering.
More than just shopping
Of course, one of the best things about visiting Bullring is that you don’t have to make your trip all about shopping.
Once you’ve finished browsing the stores, you’ll find plenty of places to eat great food and drink around Bullring and St Martin’s Square. From casual dining to restaurants perfect for a longer lunch or dinner, it’s easy to turn a shopping trip into a full day out.
There are also plenty of entertainment options nearby, including TOCA Social, Sandbox VR, Treetop Golf and Lane7, making Bullring a destination for more than just retail therapy.
Staying in Birmingham? Make a day of it
Planning a Birmingham city break? Bullring is just one of the many attractions within easy reach of the city centre.
After a day exploring the shops, you can head back to Park Regis Birmingham to relax, enjoy a drink at 1565 Bar & Terrace or make the most of our central Birmingham location before heading out for an evening in the city.
With Bullring just a short journey from the hotel, (we have Five Ways tram stop right on our doorstep!) it’s easy to combine shopping, dining and sightseeing into one Birmingham getaway.
Plan your Birmingham shopping trip
With new brands continuing to arrive, there’s always something different to discover at Birmingham Bullring. Whether you’re visiting for the latest fashion, beauty products, trainers or simply fancy a day of shopping and exploring, it’s a great addition to your Birmingham itinerary.
Planning a Birmingham city break? Book direct at Park Regis Birmingham via our Switch To Us offer and you’ll get FREE breakfast, 10% off your stay, 25% off car parking and early check-in upon request.
